The viral earplug brand will be available for purchase in over 600 stores nationwide, including key markets such as Austin, Chicago, LA, Las Vegas, Miami and NY.
Belgian lifestyle brand Loop Earplugs, known worldwide for its award-winning, fashion-forward earplugs with proven hearing protection, announces its first major retail partnership. In a pivotal shift from its online sales model, Loop Earplugs will be available on October 12 in over 600 Target stores nationwide, bringing its mission of accessible, stylish noise control to the forefront of mainstream retail.
Founded in 2016, Loop Earplugs has scaled rapidly from one earplug to a range of award-winning earwear and accessories, purpose-built to offer everyday noise control in any situation. The brand has sold over 13 million earplugs, with e-commerce as its primary channel. While Loop Earplugs is sold on-site at leading global music festivals including Coachella and Tomorrowland, for which the brand is the official earplug partner, this partnership with Target represents its first-ever physical retail presence, and underscores Loop Earplugs’ continued commitment to empowering people to “live life at their volume.” Now, consumers can conveniently purchase Loop Earplugs on demand, without waiting for delivery.
"We’ve built an amazing community online that really believes in what Loop Earplugs stands for, and we’ve been waiting for the right partner and time to continue into physical retail,” said Maarten Bodewes, Co-Founder of Loop Earplugs. "Launching with Target is that moment. They understand how to bring innovative, design-led wellness brands to the mainstream, and together we’re creating the first real destination for hearing protection in stores.”
The Target launch represents a pivotal step forward for Loop Earplugs, making noise control more accessible and mainstream through a physical retail experience. Each display is designed to help shoppers easily explore the benefits of each product and find the right solution for their lifestyle. The rollout features a curated selection of Loop’s best-selling earplugs, combining stylish design with advanced sound filtering for sleep, focus, events, travel, and daily life.
Products available for purchase at Target include:
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Loop Switch – Winner of the 2025 Red Dot Design Award
- Three convenient modes; best for focus, socializing, and entertainment (multi-use)
- Noise reduction: 20-26 dB (adjustable)
- Available colors: Black, Emerald
- Price: $59.99
- Loop Dream – Winner of the 2024 National Sleep Foundation SleepTech Award
- Cushioned for sleeping comfort; best for sleeping, napping, and snoring
- Noise reduction: 27 dB
- Available colors: Black, Lilac
- Price: $49.99
- Loop Experience
- Less noise, crisper sound; best for festivals, concerts, sports events, and nights out
- Noise reduction: 17 dB
- Available colors: Black, Gold
- Price: $34.99
- Loop Quiet
- Peace and quiet on demand; best for work, focus, travel, and DIY
- Noise reduction: 24 dB
- Available colors: Black, Violet
- Price: $24.99
To learn more about Loop and stay informed of upcoming retail partnerships and product launches, please visit loopearplugs.com.
ABOUT LOOP
Loop is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 13 million earplugs globally, empowering people to live life at their volume—whether it’s trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as “the best earplugs for concerts,” Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam, New York, and San Francisco, Loop employs a diverse team of over 250 full-time staff.
PRESS CONTACTS
Sayrade Vandermeersch & Morgane Matthys
press@loopearplugs.com